Promotional rebate has thousands of Red Sox fans sitting pretty
October 29, 2007
BOSTON — When Marty Rodweller uses a $2,000 windfall to either remodel her bathroom or take a trip to Ireland next spring, she’ll be thanking the Boston Red Sox.
The 53-year-old academic counselor from Danvers, Mass., is among several thousand Red Sox fans who are cashing in on a promotion run by a furniture store that offered full rebates if Boston won the World Series.
The Red Sox beat the Colorado Rockies 4-3 Sunday night, completing the four-game sweep.
The four-store Jordan’s Furniture chain promised free sofas, chairs, dining tables and beds to customers who bought between March 7 and April 16 if the Red Sox won the championship. About 30,000 orders were taken during the promotion.
CEO Eliot Tatelman hasn’t disclosed how much the rebates would total, but he won’t have to pay it all. He bought an insurance policy to cover the losses.
Rodweller decided to go to bed before Game 4 ended and the Red Sox clinched. When she couldn’t sleep, she returned to watch the game’s final hour-and-a-half.
She didn’t have trouble nodding off the second time, though. “Because they won, I slept like a baby,” she said.
Rodweller said she bought the bed because she needed it, not out of any premonition that the Red Sox would win it all for the second time in four years. But because of the Jordan’s promotion, “I followed the team more closely than I usually do,” she said.
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