Lysol Power’s stupid and exaggerated commercial
Turn on your TV on and there they are, commercials that are either stupid or grossly exaggerate the product their hawking. Have we become so commercially programmed that we simply ignore these commercials or do we really believe the crap that’s in these ads? I think the answer is somewhere in between.
Today’s exaggerated commercial comes to us courtesy of Lysol Power Toilet Bowl Cleaner. It starts off with the scene of a mother placing strips of toilet paper on the toilet seat of an obviously filthy restroom. The narrator says “Public restrooms are disgusting, and can be infected with germs. But what about your toilet at home?” So, what about it. It doesn’t look anything like the one in your ad and it’s not “infected with germs”. So…no problem there. What caught my ear was the claim that my toilet could be “infested with up to 3 million bacteria per square inch.” Oh really, is that so.
Ok, I’ll buy that probably any toilet, with the possible exception of a brand new one at Lowes, could contain bacteria. But up to 3 million, WOW, you really have my full attention now. And where in the hell did they get that number from? Not 1,600 or 287,000 or even 2,999,999 bacteria. But exactly up to 3,000,000 bacteria. Now did they actually measure the size of all bacteria and figure out that it is possible to fit 3,000,000 bacteria in a square inch but that’s the absolute limit…there’s no way to get 3,000,001 in there. It’s not humanly possible to count 3M different bacteria in a square inch anyway so where did that number come from?
It probably came from some dumb-ass advertising exec who pulled it out of HIS ASS. I’s just a foolish claim that’s trying to play on people’s fears. Besides, not all bacteria is bad. There’s bacteria on YOU right now and you’re ok aren’t you? And so what if there is bacteria in the toilet, that’s why I clean it periodically. It’s not like I’m going to run my finger along the inside rim and then stick it in my mouth. There’s bacteria EVERYWHERE, so what if there’s some in the toilet. There’s bacteria on every piece of money in circulation but no one squirts Lysol cleaner on that. No one refuses money because of germs, except for maybe Howie Mandel who has mysophobia (fear of germs). The add also throws in the claim that it kills 99.9% of viruses and bacteria. Well, according to my calculations, that still leaves 3,000 virus and bacteria that Lysol doesn’t kill. Funny how they don’t point out that fact and attempt to scare you with it.
Bottom line of this post is Lysol has a pretty stupid and insulting commercial that tries to scare people into buying their product. They make stupid claims and I’m sure plenty of gullible people will add the product to their shopping basket on the next visit to the store and yet they ignore the bacteria and virus on the money they exchange with the cashier.